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Wholesale Mugs As Effective Promotional Tool

The concept of promotion is nothing new and companies have been making use of different items for the promotion of their products and services for a long time now. Why do you think big beer companies and tire companies distribute calendars to their customers? They do not do this out of any charity; they have advertisement of their name and logo behind this motive. There are many instances when promotional items become renowned among the customers so much that they await its arrival patiently. One such example is the calendar made by Pirelli. They make tires but cleverly distribute their calendars with glamorous models and these calendars are now probably known more than the company itself. There are countless gift items that a company can use to promote its products but in recent years coffee mugs with the names and logos of companies printed over them have become very popular. These mugs are chosen primarily because they are used by the customers regularly. These mugs are inexpensive and you can get wholesale mugs in the market to use them as efficient promotional tools.

Wholesale mugs are used by companies to not only for their own promotion; they cleverly use them to raise awareness about many other social issues. These mugs are also used for fund raising and to get associated with NGO's. For example, if a company gets associated with an awareness campaign about breast cancer, it can distribute these mugs with a catchy slogan about the disease along with its logo. This creates an impression among the users that the company is socially responsible and helps in building a positive image of the company.

Wholesale mugs are available in the market in all shapes and sizes. If you are planning to use them for promotion of your products, you have to keep in mind certain factors. Of course the first thing is your budget which decides the quality of the mug. There are many varieties that fit into your budget. You have to pay attention to the quality of the material used so that these mugs do not break easily. Now a days, customers tend to wash these mugs in their dishwasher which means you need to choose a material that does not get broken easily.

Then there is the quality of printing that is important. You do not wish to get the logo of the company erased with constant use, do you? You also need to print a catchy, witty message on the mugs that evokes a positive feeling in the minds of the users. If you cannot think of a slogan or a funny message, there are many sites on the net to help you in this regard. Once you get these things sorted out, you have the most amazing tools for the promotion of your company in your hands.

These days there are a number of shops selling wholesale mugs on the internet where you can get real cheap mugs to use as an effective promotional tool.

Sirangi Kalpana is a promotional products expert and write a lot about Wholesale Mugs, promotional flashlights, custom flash drives and other promotional products.


Article Source: http://EzineArticles.com/5647423

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