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Finding a Marketing Strategy - Promoting Your Business With Promotional Items

What is the best way to get your business noticed? Advertising is one way, but it can have a reasonably short shelf-life. You need something that will make your target market think of you on a regular basis. Many companies have promotional products that they distribute to either potential customers to lure them in or current customers to thank them for their business, or through participation in fundraisers to reach a broader audience. These promotional items are always sold in bulk, with wholesalers offering the best opportunities for variety and price.

When looking for a product to help promote your business, you need to plan ahead. It becomes part of your marketing strategy. If you are going to be providing promotional items for a non-profit fundraiser, you need to think about the following:

Once you decide what item you will purchase, you need to find an appropriate wholesale supplier. There are several things to look for when searching for a wholesaler. First, do they offer the item that you are looking for? What is their turnaround for getting the product printed and sent back to you? What are their printing charges and is there a limit for how many colors they will imprint? Make sure that you also receive a sample of the product as well as the ability to proof the product before the final production. Is the quality of the product up to your standards?

Promotional items are more than just handy little giveaways. They are a strategic marketing initiative that keeps your company in front of prospective customers. However, it must be relevant to your identity and show your customers your commitment to quality extends not only to your products, but also to your promotional items.

Who is the fundraiser's target market and how does it compare to your target market? ·How many people will your item reach? ·What message do you want to convey with your item? Your promotional item should have a connection to your business, primarily by containing your business name, website or some other contact information. It should be something that the receiver will keep visible, either on their desk, in their office or in their home. Stress relievers are very popular and easy to imprint. Shirts with logos are another popular item. 

In order to make money in business online, one of the core factors determining this would be the strength of your supply chain. Compare the top 3 wholesale directories online. Salehoo, the only approved wholesale directory with 100% verified wholesale suppliers.

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Article Source: http://EzineArticles.com/2600579

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