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Where And When To Use Promotional Products

To aid visibility exhibiting at trade shows, for new product launch, sending gifts to customers. Using Promotional Giveaways is the solution to target a wide range of audiences, and will impact your customers with instant effect.

Recurring business

It is generally accepted that fresh customers who receive promotional products will, on average, return sooner and more often; also, they will spend more money than new customers who, for example, receive coupons. Incorporating a Promotional Item with a mail promotion will increase the number of replies by 50% and the use of Promotional Products as an inducement to respond will generate four-fold the number of replies compared with a typical traditional sales letter.

Use of business gifts and promotional items

Promotional products and gifts can be implemented in a vast variety of areas, such as Trade Shows, Conferences, Marketing Campaigns, Anniversaries, Exhibitions and Openings. Staff Incentives, Customer Loyalty Programmes, Gifts, Brand Awareness.

Building up goodwill

Promotional products are an excellent way to engender customer goodwill towards both a business and its sales force. Customers who are recipients of promotional items are much likelier to provide leads than those who are not.

Effect on employees

Employees like receiving incentives and promotional products and items are a wonderful way in which to reward and motivate hard working members of your team.

Campaigns using direct mail

The use of promotional items combined with a sales letter can make a major impact on the number of direct replies.

Usage of business gifts will also favourably impact on business success by converting leads into sales appointments. There are many online suppliers who can help you to achieve your goal with great service, an unprecedented range of products at unbeatable prices, coupled with a straightforward ordering facility. No other website can match our varied selection of promotional items.

Promotional Items Can and Do Work!

Evidence proves that promotional products work. A recent study by Gould/Pace University in New York indicated that using a promotional product in a direct mail campaign yields a greater response. Additionally, dollar purchases from resulting sales are as much as 321% greater than those purchased by direct mail alone! Other research shows that 39% of all persons receiving promotional products could recall the name and advertiser as long as 6 months after receiving the incentive. Also, retention of the promotional items is high. Research by A C Nielsen C O., found that almost 1/3 of all respondents still use an ad specialty one year after receiving it.

Promotional items have been used to create goodwill, but the promotional standard has most effect when it goes beyond inactive use, simple distribution, and becomes active. Promotional products should be produced and distributed as part of a well thought out promotion that has set aims, targets explicit customers and creates a theme which encourages audience response or assists follow ups by the sales force.

Another recent study by Specialty Advertising Association International revealed that nearly 2/3 of the business travelers at Chicago's O'Hare International Airport had at least one incentive in their possession and, moreover, more than ¾ of those travelers could name the advertiser without reference to the article.

Tina Rinaudo is one of the leading lights in the UK promotional products industry. Tina is a key member of YesGifts, the UK's fastest growing online promotional items resource specialising in promotional pens, mugs, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk

Article Source: http://EzineArticles.com/?expert=Tina_Rinaudo




Article Source: http://EzineArticles.com/647149

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