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Promotional Items - Any Time is a Good Time
If you are thinking of adding promotional items to the scope of your marketing techniques, congratulations. The statistics prove that promotional items increase the effectiveness of several aspects of any business. They can assist you in establishing your brand, enhancing brand identity, encouraging would-be clients to choose you over other competitors. They also have the power to generate fresh leads and raise the response rates for direct mail strategies. Furthermore, promotional products add to the success of trade shows and in the end facilitate customer loyalty.
The next opportunity for you to invest in a promotional product campaign is just around the corner. Reflect on the following examples for inspiration on your next marketing strategy.
o Build customer loyalty. Promotionals can help your clients establish positive associations about your company. Free products make an impression and increase the likelihood that people will return to your business. The studies show that most individuals will choose you over your competition after you have donated promotional products.
o Reinforce your brand. Advertising frequently and demonstrating it equals visibility. The more exposure the public has to your brand, the more familiar people become with it. It takes multiple instances for a person to remember and respond to an ad.
o Launch a new product or service. You can also use promotional products to help introduce new aspects of your business. Grab the public's attention by giving them a useful item; then take the opportunity to make your sales presentation. Not only will the customer be pleased at receiving a free item, but he or she will be more open to listening to your new availability of products and services.
o Create employee incentives. Promotional items work well in motivating staff for sales contests. Many businesses plan competitions with a theme in place and creatively spice such events with related promotional items.
o Safety programs are more effective when used in conjunction with promotionals. Research has proven that accident rates can actually be decreased with the development of a consistent program that features products. Keeping your staff aware of and informed of potential hazards is key, and by incorporating thematic items into a safety campaign, the monotony of such regulations is eased.
o Give awards and recognition. For your hardworking staff, show your appreciation by giving products. You don't have to wait for holidays like "administrative professional's day" or "celebrate teacher's week" to let employees know how much you value them. Items like key chains, tee shirts, flashlights, and writing padfolios are quality pieces that can reward the dedication of the people helping to make your company a success.
o Promotional products function for corporate gift giving. For the employees, potential clients, and affiliate businesses and their staff, free items help promote the nature of the corporation. More importantly, for entities like hospitals, treatment centers, and educational institutions, giving promotionals to the public creates awareness of the corporation, its purpose, and its image. Open houses, orientations, walking tours, and consultations are all ideal situations for reinforcing the name through free products.
o Show your support for charity sponsorships. When your business participates in any fundraiser, charity event, or benefit, you are making a contribution to a cause. At the same time, the public should be aware of the effort. It works in your company's favor to let people know that you are giving back to the community. Keep the generous energy moving by offering promotional items at the event free to the public. This will definitely add to your company's image.
o Brand commemoratives. For holidays, special events, important occasions, imprint promotional products, from holiday ornaments to coffee mugs. People enjoy memorabilia that reminds them of celebration. Any national observance, religious day, calendar holiday, sporting event, historic happening, or influential person's birthday is a fitting time to imprint commemorative products for donation to your business' key people
o Increase direct mail response rates. Experts say that you can make your sales letters more effective by including a free product in addition. The chances of people responding to your offers are higher when promotionals are involved.
Any business related situation is an opportunity for you to integrate promotional products into your advertising and marketing. You may already be taking advantage of some of these techniques, and if so, consider these pointers an affirmation of your educated strategy. On the other hand, maybe one more of these suggestions have spoken to you, and you have been inspired to begin a new advertising venture. Either way, there is surely another avenue for you to approach in keeping with the power of promotional material.
Author: Rick Sheldon has 18 years experience in the Promotional Products Industry and is currently CEO of Save on Promotional Products Inc. a Discount Online Promotional Products Company He can be contacted at 1-800-204-0525 or go to our site: Promotional ItemsArticle Source: http://EzineArticles.com/?expert=Rick_Sheldon
Article Source: http://EzineArticles.com/553277
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