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How to Find Chinese Distributors

It is not easy for US exporters to find proper China distributors. The reason is, unlike China suppliers, China distributors do not promote their business in the US. Therefore they are mostly unknown to US companies. However, there are cost-effective ways to find many potential distributors in China to sell your products. Before you set up to physically go to China, you should conduct sufficient research and connection, so that your costly visit could be very productive. It is highly recommended to use government resources.



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1 Search online to get general idea of the market situation and distributors in China for products that are similar to yours. China distributors of course focus their attention on China market. So they normally do not have website or web listing information in English. Therefore you need to have an informed person who understand Chinese to help you.

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2 Contact US Embassy in Beijing or Consulate Generals in Shanghai, Guangzhou, Chengdu, and Shengyang for assistance. These agencies could give you lists of reputable distributors in China, with company and contact information.

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3 Record your findings using a data table, so that you could better manage the vast information you obtained. The data table would include columns like distributor’s name, company information, products range, market channels and industrial applications, and notes.

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4 Analyze the information you have and initiate the contact with your interested distributors. You may directly send email or fax to the distributor in English, because you may like your target partner to have some one speak English in daily communication.

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5 Develop relationship with the potential distributors of your interest.

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6 Visit the distributors in China and finalize the cooperation agreement. The best time to visit your distributors in China is during relevant trade shows or relevant industrial conventions, seminars or workshops. Join US governments’ trade missions to China is excellent opportunity for establishing relationship with China distributors, because, by accompany government officials to visit China, you obtain high credibility with China companies.

Source: http://www.wikihow.com/Find-Chinese-Distributors

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