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Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns
Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way.
These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they:
o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty
o Remind customers about you every time they are used
o Go everywhere - imagine how many people will see your logo out and about on the street or at the gym, fitness centre or dance studio
o Could even get media coverage - if handed out to athletes at a national or regional match or race that is televised; or a community sports event where the winners are photographed by a local newspaper holding your personalised water bottle
o Make an excellent trade or consumer exhibition or local event giveaway - fill them with a drink for thirsty visitors! They will appreciate the gesture and will promote your brand as they walk around the show holding your bottle.
o Work well as add-on free gifts - for example they could be given away with a bicycle, piece of exercise equipment or sports clothing, or even a gym membership. Why not get your customers or members to promote you as they keep fit?
o Make saleable retail products that will raise brand awareness for the store - selling them as a fitness accessory line is viable because sports enthusiasts don't always get them for free!
These versatile products are easy to personalise with company colour schemes, logos and advertising slogans because they have a large printable area. They also come in a variety of styles which means you shouldn't find it difficult to tailor them to your market.
Raising brand awareness is easily achievable by incorporating them into your marketing campaign; they make ideal gifts for sports and fitness enthusiasts, and will gain maximum exposure for any brand when used at public events, especially ones that are covered by the media!
Lottie Carrot lives and breathes corporate gifts and promotional products. She works for the successful and innovative leaders in the field; Argon Promotions. Lottie works closely with businesses to help market their products and services. For more details visit our promotional products and promotional gifts blog.
Article Source: http://EzineArticles.com/1682548
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