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Why Use Aluminum Logo Water Bottles to Advertise Your Company?

In the world of advertising, whatever draws positive, sustained attention to a product or service and improves its sales is considered a good advertising method. From TV ads to people having a company logo tattooed on their forehead; there isn't much that hasn't been tried in the name of improving profit margins. But one of the most successful ways of selling a company's offerings-and also one of the least expensive-might surprise you: branding promotional products such as aluminum logo water bottles with a company's logo and information. How can some simple water bottles be an efficient means of advertising? To find out, you have to think simple instead of complex.

Four Reasons Why Aluminum Logo Water Bottles are Great for Advertising

1. They Get Seen

Whether your advertisements are long, expensive TV ads played during prime time or small print ads placed in a local newspaper, they accomplish nothing unless people see them. And getting your advertisements seen doesn't equate to setting them on a grand stage. Instead you can do something like place your information on a large number of commonly used, durable items and strategically hand them out to potential customers/clients.

2. They Get Seen Over and Over Again

Long after an expensive radio or television ad campaign is over, promotional products can still be working their magic. According to a study of an audience composed mostly of businesspeople, the Promotion Products Association International (PPAI) found that 71 percent of the audience had received a promotional product within the last year, and that 55 percent of the audience kept their promotional products for more than one year. For advertisers, that amounts to having their logo and contact information seen perhaps thousands of times.

3. You can Reduce Expense Without Jeopardizing Quality of Advertising

When you make a commercial for television, for radio, or a webmercial, you can only keep advertising expense so low before the quality of your advertisement starts to suffer. With promotional goods, on the other hand, you can reduce cost as much as you please by ordering your products in smaller batches and handing them out more discriminately. But the products you dispense still have their intended effect.

4. They Are Aggressive Without Being Annoying

How would you feel if you told a company you needed time to make a buying decision, and it proceeded to bombard you with emails, letters, and telephone calls asking for a decision during the time you requested to make it? You would probably rather buy from a company that respected your dignity, even as you knew the company's aggressive tactics were nothing personal. To keep your company on people's minds, you have to be aggressive, but you have to do it respectfully. While it may seem simplistic, having a potential client walk out of your office or away from your trade show booth with a supply of promotional items is a respectful way to keep your company on the client's mind, demanding the client's decision without actually demanding it.

In my research on custom water bottles, I've studied the value of using promotional items at trade shows.


Article Source: http://EzineArticles.com/5394115

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