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Effective Company Promotional Merchandise

If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones.

Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message.

The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual.

Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual use.

To make sure your company promotional merchandise works for you, here are 4 key points to consider when developing your campaign;

1 - Budget

Far too often people have ridiculous expectations, believing they will find something new and exciting, or have something custom made for just a few pennies because they have experienced the big multinational high street shopping chains where items are bought in huge volumes and from low cost regions of the world, and came supplied as is.

While buying in hundreds and thousands will give you access to wholesale pricing, customisation and branding of these items will add an extra layer of cost which can considerably impact the final price of your promotional merchandise, as will additional services such as packaging and distribution etc.

2 - Message

Understanding what your message is and how it hooks to physical promotional products is essential to selecting items that actually create meaning as part of your campaign. For examples products made from recycled materials would be a good choice for an environmental orientated message, where as book marks or reading lamps would be good for literature based campaigns and clothing could be the right choice for a sporting related event.

3 - Audience

Consider carefully who your items are going to be typically used or consumed by. Giving out boxes of promotional matches during an anti-smoking campaign would not be in support of your message and could be interpreted by recipients (your target audience) in a negative and de-constructive way, where as an effective cigarette substitute that helps people to overcome their habit, like gum or patches would be gratefully received.

4 - Distribution

Once you've developed your idea and understand what merchandise you will be using you now need to make sure it gets into the hands of the people who should be receiving it and at the right time.

If you are going to be posting your promotional merchandise as part of a direct-mail campaign you should consider their size and weight. This could be seen as a disadvantage or an advantage depending on the purpose of your campaign. In contrast an award for staff or loyal customers could be bulky and expensive.

You could be giving a high volume of items out during an exhibition or special activity days and need something that will last so you don't run out, be simple to distribute and have some meaning or purpose.

Putting It All Together

By carefully considering and communicating your budget, audience, message and means of distribution your promotional merchandise partner can assist you to find the most effective products for your campaign.

Not always are the best suppliers local or regional so don't be concerned about sourcing remotely from another region as they may be able to provide you with a better product or service.

Companies such as Qtable specialise in supplying promotional merchandise across England, Ireland, Scotland and Wales, as well as complete print management, warehousing, packing and distribution services for specific projects.

Article Source: http://EzineArticles.com/5184756

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