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Promotional Gifts - Tools to Help Advance Your Business

Promotional gifts or promotional products are usually items commonly utilized in communication programs and in marketing a business. They are usually imprinted with the name and logo of a company and may contain a company's slogan as well.

These are normally handed out during conferences, trade shows, and other events held during marketing campaigns. There are times when these products are given to customers after they contracted a service or bought a certain item. These are also given to people who just want to see what is going on in these events.

The first known promotional gifts were possibly those that were given out during political campaigns. These items came in the form of button badges, which was considered as a well-known method for letting the people know about a certain campaign.

They were considered as the walking advertisements for politicians as well as campaigns. At the height of the giving out of these button badges, the public was seen to have been very glad to be wearing symbols of their allegiance.

Benefits of Using Promotional Items

There are a number of benefits when it comes to the use of promotional items in advancing your business. Here are a number of them:

  • These promotional gifts are very helpful for campaigns that are tightly focused on a single aspect of the business. With this, the waste that usually comes with a campaign that is broader in scope could be eliminated.
  • Using these promotional products does not need a huge amount of money. Examples of cheap promotional items include key fobs, pencils, pens and button badges. When produced in bulk or bought in wholesale basis, these items cost very cheap per item.
  • While most promotional campaigns are seen as attempts to trade off something, promotional gifts are seen as they are, gifts that are meant to make consumers feel better towards the giver thus making it more possible for them to buy something.
  • Most marketing strategies like the use of fliers or billboards can be quite fleeting, however promotional items could last longer as they could be used for a number of years.
  • Decision makers in a company are quite busy. Because of this, they do not have time to look into everything that has been sent to them through mail. So, it would be best if your company name and logo could be found on the things placed on the desk top like mouse mats, diaries, pens or desk pads.


Promotional Products is all about making sure you are aware of the widest range of products that are going on the Web. There are so many categories for different products now, and you should be aware of all of them if you want to make the most informed decision. Promotional items are not just about pens and pencils anymore. The range of merchandise you can get your business name and logo on is just staggering. So check us out some time. We'll put you in the right direction.


Article Source: http://EzineArticles.com/2998687

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