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Discount Koozies Make Great Promotional Item for Businesses

When you're marketing a business you want to stand out and differentiate yourself from the competition. So why would you use the same marketing tactics and promotional items, such as business cards, stickers, and pens like everyone else? Those items are all just going to get thrown in the trash. Instead, offer prospective customers something useful, and you may just drum up more business.

One promotional item that continues to grow in popularity are koozies, also commonly referred to as "can coolers", "drink huggies," and "can coolers." You've seen them before, particularly at sporting events and on the beach. They're designed to keep your canned beverage cold, without freezing your hand off.

Koozies are commonplace at social events like tailgates, parties, beach gatherings, or even among a small group of friends barbecuing on Sunday afternoons. They also are used as party favors for bachelor parties and even weddings!

The great thing about koozies is that unlike stickers and pens, koozies' rightful place at social outings means your brand has the potential to be seen by hundreds of people. Not just that, but they're relatively inexpensive too. You can find discount koozies and wholesale koozies all over the internet. Just determine how many you're looking for (for the absolute best discount prices, purchase in bulk), and search around. You can find them at just about any company specializing in promotional products who can give you a good deal on blanks and/or printing (all-in-one is the best way to go of course).

Once you've found a place to purchase your koozies, you'll want to decide on a graphic or slogan. It's best to stick to your company logo, and trademark slogan. If you want to use something catchy, go for it. Catchy slogans can be particularly effective if you're tying your giveaways to a particular event, such as a high school football tailgate or a country music festival.

One idea for a country music festival could be: "Nancy's Western Gear - Women's Western Apparel That's Too Cute to Boot!" with a koozie created in the shape of a boot. For a football homecoming, say the mascot is a Bulldog: "Augusta Police Department - Taking a Bite Out of Crime Since 1977." You'll want to be sure that you have school permission to use logos and school names.

As far as where you can hand out your koozies - anywhere! You can have a large quantity available for business networking events, festivals, charity events, fundraisers, chamber mixers, prospective client meetings, or use to reward existing customers at the time of purchase.


Article Source: http://EzineArticles.com/5512227

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